agency websiteui/ux design & development
Van is a Digital Marketing agency based in Lisbon and specialized in social media management. I've designed the agency new website and blog while working at Van as a web designer and developer.
The main concern for this project was to focus the user attention on the website primary goals, that we've defined to be: to take visitors to contact the agency, to invite them to navigate through the blog articles and subscribe the monthly newsletter.
The homepage was designed to be very straightforward and not to let users get lost with less relevant content. The navigation was simplified to contain only the top level pages and allow visitors to toggle between the blog page and the main site page.
By clicking the service icons in main the view, users can read a short description of it. Each service slider will lead to a blog article that discusses the methodology of the agency regarding to the topic, taking website traffic to the agency blog.
This website is integrated with wordpress and has the option to add portfolio projects to the homepage, which will link to a behance project page.
Before starting designing a website it's crucial to define clear intentions for the project and create strategies to reach those goals. This process will ensure that you don't end up with a platform that does not serve its initial purpose.
feel free to contact me if you are starting a new project or if you are worried about your current website effectiveness. To see the second part of this project, check the Van Blog page .